“In the court of public opinion, a person or organization is guilty until proven innocent”
Training Course Overview
Growing levels of scrutiny on leaders, from outside their organizations and within, have made leadership more challenging than ever. This new and dynamic training course examines the crucial survival factors and techniques that the modern Leader can and must deploy. Social Media means that “everyone” can potentially become an angry journalist. The evidence indicates that global leaders and their organizations are being targeted as never before. Deserved or not, the attacks can be ugly, personal, unfair, and unrelenting. Attendance on this COPEX training course will provide leaders with answers and solutions.
Training Course Objectives
By the end of this COPEX training course, you will be able to:
Implement an effective reputation management strategy
Identify ten ways for Leaders to deal with angry stakeholders
Understand the fourteen characteristics of an effective Crisis Leader
Develop the ten steps the Board should take Before, During and After Crisis
Understand why good managers sometimes make poor Crisis Leaders
Understand how to remedy any Social Media gap in Crisis Communications
Analyse incoming crisis information and deliver a successful press briefing
Understand the five deadly Leadership behaviours & the six winning strategies
Designed For
This COPEX training course is suitable to a wide range of professionals but will greatly benefit:
Leaders, Managers or Team Leaders involved in Crisis Decision Making
Public Relations Professionals
Crisis Management Team Members
Emergency Response Professionals
HSSE Professionals
Training Course Outline
Amongst a wide range of valuable topics, the following will be prioritised:
How to prepare for something that you do not know is going to happen?
How to survive the attack - What type of response is required?
The demands of Social Media on the Organization
Six Social Media musts for crisis communications within the team
Six P´s of Team Crisis Management
What to do when you or your company has clearly done something wrong
How to avoid battles - Ten ways to avoid conflict
Listen and Learn, and Learn to Look and Listen more
Decision making psychology as an individual and collectively
Nine habits that lead to terrible decisions
Implementing a Reputation Management Strategy
The Course Content
Day One: Diagnosis of the issue, know the difference between a problem, a crisis and an attack
How to prepare for something that you do not know is going to happen?
Alternative facts and fake news implications
Consider the difference between Crisis Management & Issues Management
How to survive the attack - What type of response is required?
The demands of Social Media on the Organization
Recent Case Studies
Day Two: Effective Team: 3 C´s Co-operation, Co-ordination & Communication
Rapid Team building when the problem arrives
Ultimate goal of the team, is situation awareness
Leadership delegation to the Team
Six Social Media musts for crisis communications within the team
Six P´s of Team Crisis Management
Day Three: Damage Control means more than just having to say sorry
What to do when you or your company has clearly done something wrong
How to know if a mistake has been made?
How to explain your actions and make amends?
Have you caused harm with a deviation from corporate policies?
How to avoid battles - Ten ways to avoid conflict
In a Crisis situation does personality “Trump” planning
Day Four: The transition from line management to Crisis Management. Decision Making – Solving the Problem
Listen and Learn, and Learn to Look and Listen more
Decision making psychology as an individual and collectively
Fighting for and controlling crisis information with Courage and Determination
Nine habits that lead to terrible decisions
Controlling and delivering on perceptions
Examination of Leadership applications in Past Crises: Successes & Failures
Day Five: Managing the Media - “No Comment” means “We are Guilty”!
How to run a difficult Press Conference
Essential guidelines and checklists for TV Interviews
Implementing a Reputation Management Strategy
Case Studies - Those who survived, how did they achieve that?
Crisis Communications Exercise - Press conference to a given scenario
The Certificate
COPEX Certificate of Attendance will be provided to delegates who attend and complete the course
All rights reserved. Any unauthorized copying, distribution, use, dissemination, downloading, storing (in any medium), transmission, reproduction or reliance in whole or any part of this course outline is prohibited and will constitute an infringement of copyright.
Leadership Under Attack Guiding the Organization Through Uncertainty and Chaos
Upcoming Dates
26 - 30 Aug 2019 in London - UK,$5,950
09 - 13 Dec 2019 in Istanbul - Turkey,$5,950
“In the court of public opinion, a person or organization is guilty until proven innocent”
Training Course Overview
Growing levels of scrutiny on leaders, from outside their organizations and within, have made leadership more challenging than ever. This new and dynamic training course examines the crucial survival factors and techniques that the modern Leader can and must deploy. Social Media means that “everyone” can potentially become an angry journalist. The evidence indicates that global leaders and their organizations are being targeted as never before. Deserved or not, the attacks can be ugly, personal, unfair, and unrelenting. Attendance on this COPEX training course will provide leaders with answers and solutions.
Training Course Objectives
By the end of this COPEX training course, you will be able to:
Implement an effective reputation management strategy
Identify ten ways for Leaders to deal with angry stakeholders
Understand the fourteen characteristics of an effective Crisis Leader
Develop the ten steps the Board should take Before, During and After Crisis
Understand why good managers sometimes make poor Crisis Leaders
Understand how to remedy any Social Media gap in Crisis Communications
Analyse incoming crisis information and deliver a successful press briefing
Understand the five deadly Leadership behaviours & the six winning strategies
Designed For
This COPEX training course is suitable to a wide range of professionals but will greatly benefit:
Leaders, Managers or Team Leaders involved in Crisis Decision Making
Public Relations Professionals
Crisis Management Team Members
Emergency Response Professionals
HSSE Professionals
Training Course Outline
Amongst a wide range of valuable topics, the following will be prioritised:
How to prepare for something that you do not know is going to happen?
How to survive the attack - What type of response is required?
The demands of Social Media on the Organization
Six Social Media musts for crisis communications within the team
Six P´s of Team Crisis Management
What to do when you or your company has clearly done something wrong
How to avoid battles - Ten ways to avoid conflict
Listen and Learn, and Learn to Look and Listen more
Decision making psychology as an individual and collectively
Nine habits that lead to terrible decisions
Implementing a Reputation Management Strategy
The Course Content
Day One: Diagnosis of the issue, know the difference between a problem, a crisis and an attack
How to prepare for something that you do not know is going to happen?
Alternative facts and fake news implications
Consider the difference between Crisis Management & Issues Management
How to survive the attack - What type of response is required?
The demands of Social Media on the Organization
Recent Case Studies
Day Two: Effective Team: 3 C´s Co-operation, Co-ordination & Communication
Rapid Team building when the problem arrives
Ultimate goal of the team, is situation awareness
Leadership delegation to the Team
Six Social Media musts for crisis communications within the team
Six P´s of Team Crisis Management
Day Three: Damage Control means more than just having to say sorry
What to do when you or your company has clearly done something wrong
How to know if a mistake has been made?
How to explain your actions and make amends?
Have you caused harm with a deviation from corporate policies?
How to avoid battles - Ten ways to avoid conflict
In a Crisis situation does personality “Trump” planning
Day Four: The transition from line management to Crisis Management. Decision Making – Solving the Problem
Listen and Learn, and Learn to Look and Listen more
Decision making psychology as an individual and collectively
Fighting for and controlling crisis information with Courage and Determination
Nine habits that lead to terrible decisions
Controlling and delivering on perceptions
Examination of Leadership applications in Past Crises: Successes & Failures
Day Five: Managing the Media - “No Comment” means “We are Guilty”!
How to run a difficult Press Conference
Essential guidelines and checklists for TV Interviews
Implementing a Reputation Management Strategy
Case Studies - Those who survived, how did they achieve that?
Crisis Communications Exercise - Press conference to a given scenario
The Certificate
COPEX Certificate of Attendance will be provided to delegates who attend and complete the course