How can you take the lead and manage your products in your markets, without authority?
B2B product managers have to manage their products successfully in the market, by winning the support of colleagues and others. However, they do not have the authority to enforce support from those whom they rely on to help them.
This training course helps you to create credible product strategies and plans that others will want to support and help you to implement.
It will teach you best practice B2B product management and equip you with the knowledge, tools and market-focused mindset that will empower you to market your products successfully.
Training Course Objectives
By the end of this COPEX training course, you will be able to:
Take the Lead in Marketing your Products
Construct a Credible Product Marketing Plan
Adopt a More Market-focused Mind-set
Think and Act Strategically
Avoid Being Drawn Into Operational Issues
Create Superior Value for Customers and Avoid Price Erosion
Manage the Product Through its Life Cycle
Designed For
This COPEX training course is suitable for a wide range of professionals but will greatly benefit:
Product Managers who Want to Control How Their Products are Marketed
Marketing Directors who Want Their Product Managers to Think and Act Strategically
Marketing Managers who Want to Integrate Product Marketing
Product Development Managers who Want to Become Product Managers
Technical Experts who Want to Become Product Managers
Training Course Outline
Amongst a wide range of valuable topics, the following will be prioritised:
Defining Product Manager’s Role and Best Practice
Constructing a Credible Product Plan Based on Market-Drivers
Identifying Value Opportunities and Value Propositions
Discovering How to Compete and Achieve Superiority
Defining the Essential Key Success Factors
Setting Objectives and Product Marketing Strategies
Targeting the Right Decision-Makers and Other Stakeholders
Creating an Integrated Product Marketing Mix
Implementing and Controlling the Product Plan
The Certificate
COPEX Certificate of Attendance will be provided to delegates who attend and complete the course
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Product Management for Business to Business (B2B) Companies Learn How to Become a Credible Product Manager and Help Your Products to Succeed in a B2B Market
Upcoming Dates
25 - 29 Oct 2021 in Paris - France,$5,950
Training Course Overview
How can you take the lead and manage your products in your markets, without authority?
B2B product managers have to manage their products successfully in the market, by winning the support of colleagues and others. However, they do not have the authority to enforce support from those whom they rely on to help them.
This training course helps you to create credible product strategies and plans that others will want to support and help you to implement.
It will teach you best practice B2B product management and equip you with the knowledge, tools and market-focused mindset that will empower you to market your products successfully.
Training Course Objectives
By the end of this COPEX training course, you will be able to:
Take the Lead in Marketing your Products
Construct a Credible Product Marketing Plan
Adopt a More Market-focused Mind-set
Think and Act Strategically
Avoid Being Drawn Into Operational Issues
Create Superior Value for Customers and Avoid Price Erosion
Manage the Product Through its Life Cycle
Designed For
This COPEX training course is suitable for a wide range of professionals but will greatly benefit:
Product Managers who Want to Control How Their Products are Marketed
Marketing Directors who Want Their Product Managers to Think and Act Strategically
Marketing Managers who Want to Integrate Product Marketing
Product Development Managers who Want to Become Product Managers
Technical Experts who Want to Become Product Managers
Training Course Outline
Amongst a wide range of valuable topics, the following will be prioritised:
Defining Product Manager’s Role and Best Practice
Constructing a Credible Product Plan Based on Market-Drivers
Identifying Value Opportunities and Value Propositions
Discovering How to Compete and Achieve Superiority
Defining the Essential Key Success Factors
Setting Objectives and Product Marketing Strategies
Targeting the Right Decision-Makers and Other Stakeholders
Creating an Integrated Product Marketing Mix
Implementing and Controlling the Product Plan
The Course Content
The Certificate
COPEX Certificate of Attendance will be provided to delegates who attend and complete the course