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Business-Case Writing
for New Products

Winning Support for New Product Ideas

10 - 14 Feb 2019 Dubai, UAE $5,950 Register
25 - 29 Nov 2019 London, UK $5,950 Register

Training Course Overview

Launching new products is a costly and risky business and you have to justify why investors, senior executives and colleagues should support your idea. There are many competing projects that are also trying to win their preference. Which one will they choose?

You want your product to be chosen, so you have to write a persuasive and logical business case that gives your new product the very best opportunity to win the hearts and minds of the people who will assess it.

You can make sure that your idea is given the best opportunity for selection, by enrolling on this course today.

Training Course Objectives

By attending this COPEX training course, delegates will be able to:

  • Win support for a new product, by writing a more persuasive and powerful business case
  • Understand who the business-case is written for and make it more appealing to them
  • Research the factors that have the most impact on the success of a business case
  • Justify a business-case from a market point of view
  • Focus on the core issues that will support a business case
  • Understand the viability of their business case and use it to justify the case
  • Construct and write an engaging and interesting business case that sells a new product idea
  • Present their business case to others, in a confident and persuasive manner

Designed For

This COPEX training course is suitable for a wide range of professionals who are involved in constructing and evaluating business cases for new products and want to ensure that new product proposals are properly considered. For example:

  • Marketing Directors
  • Product Managers
  • Product Development Teams
  • R&D Managers
  • Finance Directors
  • Business Development Managers
  • Business Owners and Inventors

Training Course Outline

Amongst a wide range of valuable topics, the following will be prioritised:

  • What a good business case should contain, and why?
  • Understanding the assessors and what matters to them, so that it is addressed in the business case
  • Understanding the market challenges and how they should be presented in the business case
  • Passing the ultimate test of superior-value to customers, willingness to pay, sustainability and profitability
  • Establishing the credibility of the business case and proving that it has a good chance of success
  • Understanding how the new product will impact on the organisation’s value-chain
  • Proving the ‘strategic fit’ of the business case and defining the key success factors
  • Defining the potential outcomes and the outline strategy that will be applied so that the product is successful
  • Clarifying and justifying the resources, investment, and changes specified in the case
  • How to structure and present the written business case
  • Hints and tips to make a business case more professional and persuasive

The Certificate

  • COPEX Certificate of Attendance will be provided to delegates who attend and complete the course



Business-Case Writing
for New Products
Winning Support for New Product Ideas


Upcoming Dates

10 - 14 Feb 2019 in Dubai - UAE, $5,950

25 - 29 Nov 2019 in London - UK, $5,950


Training Course Overview

Launching new products is a costly and risky business and you have to justify why investors, senior executives and colleagues should support your idea. There are many competing projects that are also trying to win their preference. Which one will they choose?

You want your product to be chosen, so you have to write a persuasive and logical business case that gives your new product the very best opportunity to win the hearts and minds of the people who will assess it.

You can make sure that your idea is given the best opportunity for selection, by enrolling on this course today.

Training Course Objectives

By attending this COPEX training course, delegates will be able to:

  • Win support for a new product, by writing a more persuasive and powerful business case
  • Understand who the business-case is written for and make it more appealing to them
  • Research the factors that have the most impact on the success of a business case
  • Justify a business-case from a market point of view
  • Focus on the core issues that will support a business case
  • Understand the viability of their business case and use it to justify the case
  • Construct and write an engaging and interesting business case that sells a new product idea
  • Present their business case to others, in a confident and persuasive manner

Designed For

This COPEX training course is suitable for a wide range of professionals who are involved in constructing and evaluating business cases for new products and want to ensure that new product proposals are properly considered. For example:

  • Marketing Directors
  • Product Managers
  • Product Development Teams
  • R&D Managers
  • Finance Directors
  • Business Development Managers
  • Business Owners and Inventors

Training Course Outline

Amongst a wide range of valuable topics, the following will be prioritised:

  • What a good business case should contain, and why?
  • Understanding the assessors and what matters to them, so that it is addressed in the business case
  • Understanding the market challenges and how they should be presented in the business case
  • Passing the ultimate test of superior-value to customers, willingness to pay, sustainability and profitability
  • Establishing the credibility of the business case and proving that it has a good chance of success
  • Understanding how the new product will impact on the organisation’s value-chain
  • Proving the ‘strategic fit’ of the business case and defining the key success factors
  • Defining the potential outcomes and the outline strategy that will be applied so that the product is successful
  • Clarifying and justifying the resources, investment, and changes specified in the case
  • How to structure and present the written business case
  • Hints and tips to make a business case more professional and persuasive

The Course Content


The Certificate

  • COPEX Certificate of Attendance will be provided to delegates who attend and complete the course


© 2018. Material published by Copex shown here is copyrighted. All rights reserved. Any unauthorized copying, distribution, use, dissemination, downloading, storing (in any medium), transmission, reproduction or reliance in whole or any part of this course outline is prohibited and will constitute an infringement of copyright.

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© 2018. Material published by Copex shown here is copyrighted.

All rights reserved. Any unauthorized copying, distribution, use, dissemination, downloading, storing (in any medium), transmission, reproduction or reliance in whole or any part of this course outline is prohibited and will constitute an infringement of copyright.





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© 2018. Material published by Copex shown here is copyrighted.

All rights reserved. Any unauthorized copying, distribution, use, dissemination, downloading, storing (in any medium), transmission, reproduction or reliance in whole or any part of this course outline is prohibited and will constitute an infringement of copyright.








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© 2018. Material published by Copex shown here is copyrighted.

All rights reserved. Any unauthorized copying, distribution, use, dissemination, downloading, storing (in any medium), transmission, reproduction or reliance in whole or any part of this course outline is prohibited and will constitute an infringement of copyright.







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