Need Support? Tel: +971 4 361 6397
Home » Courses » Management & Leadership » Strategic Selling and Value Propositions for Business to Business (B2B) Companies

Strategic Selling and
Value Propositions for
Business to Business
(B2B) Companies

The Best Way to Win Business and Protect Profit Margins

14 - 18 Oct 2019 London, UK $5,950 Register

Training Course Overview

Are you having to lower your prices in order to win business? If so, this is the ideal course for you. It will help you to break the cycle of reducing margins and help you to offer superior value that customers are prepared to pay for.

The examples used on the course are real-life examples taken from B2B companies that were previously under severe price pressure, but are now able to charge a premium for their products and services.

Learn how you can also shift your position and sell successfully, even when competitors offer lower prices, by adopting strategic selling and delivering compelling new value propositions.

Training Course Objectives

By the end of this COPEX training course, you will be able to:

  • Create a consistent sales strategy
  • Design stronger value-propositions that overcome price competition
  • Gain support internally to achieve your sales targets
  • Develop stronger customer-relationships that win preference
  • Offer superior value to customers and charge them for it

Designed For

This COPEX training course is suitable to a wide range of professionals but will greatly benefit:

  • Managers and directors who want to manage sales strategically
  • Sales teams that need to adopt strategic selling
  • Executives required to create value propositions
  • Communications executives who want to communicate strong value propositions
  • Managers who want to build stronger relationships with customers
  • Experienced and new sales executives

Training Course Outline

Amongst a wide range of valuable topics, the following will be prioritised:

  • How purchasing is changing in B2B
  • How strategic selling works and how to apply it
  • Winning preference with decision makers
  • How to influence the customer’s specification
  • Creating powerful value propositions
  • Justifying price and protecting your profit margins
  • Building the right relationships
  • Winning negotiations by showing superior value

The Certificate

  • COPEX Certificate of Attendance will be provided to delegates who attend and complete the course



Strategic Selling and
Value Propositions for
Business to Business
(B2B) Companies
The Best Way to Win Business and Protect Profit Margins


Upcoming Dates

14 - 18 Oct 2019 in London - UK, $5,950


Training Course Overview

Are you having to lower your prices in order to win business? If so, this is the ideal course for you. It will help you to break the cycle of reducing margins and help you to offer superior value that customers are prepared to pay for.

The examples used on the course are real-life examples taken from B2B companies that were previously under severe price pressure, but are now able to charge a premium for their products and services.

Learn how you can also shift your position and sell successfully, even when competitors offer lower prices, by adopting strategic selling and delivering compelling new value propositions.

Training Course Objectives

By the end of this COPEX training course, you will be able to:

  • Create a consistent sales strategy
  • Design stronger value-propositions that overcome price competition
  • Gain support internally to achieve your sales targets
  • Develop stronger customer-relationships that win preference
  • Offer superior value to customers and charge them for it

Designed For

This COPEX training course is suitable to a wide range of professionals but will greatly benefit:

  • Managers and directors who want to manage sales strategically
  • Sales teams that need to adopt strategic selling
  • Executives required to create value propositions
  • Communications executives who want to communicate strong value propositions
  • Managers who want to build stronger relationships with customers
  • Experienced and new sales executives

Training Course Outline

Amongst a wide range of valuable topics, the following will be prioritised:

  • How purchasing is changing in B2B
  • How strategic selling works and how to apply it
  • Winning preference with decision makers
  • How to influence the customer’s specification
  • Creating powerful value propositions
  • Justifying price and protecting your profit margins
  • Building the right relationships
  • Winning negotiations by showing superior value

The Course Content


The Certificate

  • COPEX Certificate of Attendance will be provided to delegates who attend and complete the course


© 2018. Material published by Copex shown here is copyrighted. All rights reserved. Any unauthorized copying, distribution, use, dissemination, downloading, storing (in any medium), transmission, reproduction or reliance in whole or any part of this course outline is prohibited and will constitute an infringement of copyright.

Send to Colleague

© 2018. Material published by Copex shown here is copyrighted.

All rights reserved. Any unauthorized copying, distribution, use, dissemination, downloading, storing (in any medium), transmission, reproduction or reliance in whole or any part of this course outline is prohibited and will constitute an infringement of copyright.





Sending your message. Please wait...

Send Successfully

There was a problem sending your message. Please try again.

Please complete all the fields in the form before sending.

Print Page

© 2018. Material published by Copex shown here is copyrighted.

All rights reserved. Any unauthorized copying, distribution, use, dissemination, downloading, storing (in any medium), transmission, reproduction or reliance in whole or any part of this course outline is prohibited and will constitute an infringement of copyright.








Sending your message. Please wait...

Close

There was a problem sending your message. Please try again.

Please complete all the fields in the form before sending.

Download PDF

© 2018. Material published by Copex shown here is copyrighted.

All rights reserved. Any unauthorized copying, distribution, use, dissemination, downloading, storing (in any medium), transmission, reproduction or reliance in whole or any part of this course outline is prohibited and will constitute an infringement of copyright.







Sending your message. Please wait...

Close

There was a problem sending your message. Please try again.

Please complete all the fields in the form before sending.

Give Us a Call Now to Get Started +971 4 361 6397